I feel like it might also just be time. Momofuku was a complete revelation when it opened, Ssam and Ko expanded on it's ethos. Every restaurant in every mid-to-large size city is at least a little bit like Mofofuku and it's ilk.
Which means that it's not as novel as it was. Maybe it's time to rest of the brand, sell some dang soy sauce and let the next generation step up. It's like an aging punk band- At what point does it stop being cool?
lol still laughing at the McKinsey line but hey venture debt isn’t free... also i remember that Ko review and how your excitement leaped off the page, it made me feel momentarily sheepish about my own respect for Keller 👏🏾
I like the noodles 😬
i miss the expensive black truffle ramen lol!
I feel like it might also just be time. Momofuku was a complete revelation when it opened, Ssam and Ko expanded on it's ethos. Every restaurant in every mid-to-large size city is at least a little bit like Mofofuku and it's ilk.
Which means that it's not as novel as it was. Maybe it's time to rest of the brand, sell some dang soy sauce and let the next generation step up. It's like an aging punk band- At what point does it stop being cool?
lol still laughing at the McKinsey line but hey venture debt isn’t free... also i remember that Ko review and how your excitement leaped off the page, it made me feel momentarily sheepish about my own respect for Keller 👏🏾